Website Copy

I have worked on a wide range of website projects that involved rewriting a full site front-to-back, and refreshing content. Optimizing content for brand voice, SEO, readability, and clarity are some of the main focuses.

Trevi Hills Living
Alta Vista Senior Living
Colonial Heights Senior Living
Meridian at Lake San Marcos

Print & E-Brochures

While at Pacifica Senior Living I was responsible for creating new, individualized brochures and sales collateral for over 90 different communities. Each brochure included customized copy.

Informational Trifolds

I also created individualized trifolds that detailed communities, programs, services or amenities within a given property. This direct-to-consumer print collateral targeted potential customers and leads with catchy, engaging information.

Proofreading & Copyediting

I have been the proofreader and copy editor for published books including The Vermouth Ambassador’s Guide to Modern Drinking, and The Art of Mixing Koji Cocktails by Samuel Boulton.

I was also the Editor-in-Chief for multiple issues of “The Vibe” Senior Living Magazine

PDP & Landing Pages

I have crafted Product Description Pages, Series Description Pages, Landing Pages and promotional pages for a variety of clients through Croud Inc. Browse some examples of published pages below.

The North Face:
Summit Series Landing Page
Vans:
Cyber Deals Landing Page
Amazon Music:
Office Ladies PDP
Stuff You Should Know PDP
Audible.ca:
The Hate U Give PDP
Six of Crows PDP
Chronicles of Narnia Series DP
Jansport:
Recycled Materials Landing Page

Campaigns, Ads & Social

I have crafted Product Description Pages, Series Description Pages, Landing Pages and promotional pages for a variety of clients through Croud Inc. Browse some examples of published pages below.

Pacifica Meta Ads
Signs of Dementia Campaign
Healthcare Directives Campaign